Echo Effect.

November 14, 2008

The “echo effect” is when a slogan or jingle get’s into everyday talk. Advertisers love to get people to incorporate slogans into regular conversation.

Echo effect examples: Wendy’s “Where’s the beef?” or Miller Beer’s “I love you man!” Nike’s “Just do it!” These brand slogan reverberated in pop culture and infiltrated our everyday conversations.

Jurel@NothingButTalent.co.uk

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